Instantly engage consumers anywhere
Engage your followers on social media on your existing consumer advisory group. Need to engage non-customers? No problem, access Qbit's quadruple verified consumers. We have the only consumer panel in the word with verbally vetted consumers, this means you can trust our data because every data point is verified and guaranteed to be a real person’s voice (no bots here!). Screen for your target demographics and easily retarget your panels.
Ask questions like you're there in person
Pose the same in-depth, thought-provoking and revealing open-ended questions you would if you were sitting across from every participant right there in the same room with them. And, more importantly, they, in turn, will respond to you in that most natural and authentic of human capabilities – simply by speaking. Our consumer-facing Android and iOS apps capture real-time cognitive thinking and brand experiences via audio or video.
Blend qual and quant like a Cuisinart
Mix any number of quantitative questions with the qualitative thereby creating a seamless experience for the participant. For instance, you might ask them to rank order several options (i.e. quantitative), then explain their reasoning (i.e. qualitative), then respond to price sensitivity (i.e. qualitative) and finally voice their preferred choice (i.e. qualitative). Craft the optimal survey experience to answer your toughest business questions.
Map the journey of today's consumer
Create hybrid online / real world experiences that accurately reflect the reality of how today’s consumers gather and process information in their decision-making journey. This can take the form of initial brand discovery (e.g. watching a video) → engaging a virtual shelf of offerings (e.g. shopping online) → choosing between products (e.g. reading messaging & claims) → deciding (i.e. choosing one) → in situ experience (i.e. using it at home).
Crunch the qual, slice the quant
Visualize the qualitative data by both sentiment (i.e. how it was said emotionally) and content (i.e. what was said contextually). Dynamically filter the qualitative data as you’re accustomed to doing with quantitative data. And zero in on a particular segment, for example, Gen X passives who are all talking about a certain product claim, tapping to instantly replay what they said in order to hear and understand their decision making process.
Launch with the push of a button
Rapidly execute any mix of qualitative and quantitative questions, receiving back 100% credible responses to your open-ended questions up to 50X faster than status quo qualitative methods. Maximize the potential for customer engagement by iterating multiple tests, quickly retargeting the same pool with follow on questions that build upon learnings from previous tests.